The Small Picture

Design and Development Approach

Our Approach

While we're passionate about technology and the opportunity it holds, the goals of business and the needs of end-users are paramount. We follow a Design Thinking approach that considers these three aspects as integral to successful innovation.

Design Thinking & AI

The first step is understanding the human side. Who's experience are we trying to improve? What's good and bad about their current experience? What can we learn by spending a day in their shoes? This is an important part of the process that helps us clarify specific opportunities to improve processes, interfaces, and interactions from the perspective of people. 

Next, we look at organisational goals. What is the business trying to achieve? What makes this organisation unique and differentiated within its industry. We like to get strongly aligned with our clients in order to design solutions that meet key objectives.

Last but not least, the exciting part. How can emerging technologies such as artificial intelligence be used to achieve the above? What technology is currently used? What data is available and how is it being used? Here we generate use cases for technology solutions that meet the needs of both organisations, and the people they serve.

Design and Development Process Outline

The Workshop

It’s a challenge to know how to get started when there are so many ways organisations can benefit from AI technologies. We give you clarity with our Opportunity Assessment Workshop. It’s customised specifically to your organisation's needs and your specific innovation opportunities with Artificial Intelligence.

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Our Picture

Get In Touch

Tell us how you’d like to explore AI for your organisation.

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Address for Service

Level 9
45 Queen Street
Auckland 1010

Let's Talk

09 623 0108